Sunday, April 14, 2013

Cloud or Windows 8 Killing the PC Market?

Everyone's busy scratching their heads as of late, and then pointing.  Who's killing the PC market?  

Slashdotters are loving the idea that it's Windows 8 ( http://tech.slashdot.org/story/13/04/11/002200/windows-8-killing-pc-sales ).

...but I fully call BS on that.  (Thankfully, Slashdot corrected itself to some extent.)

Then I came across this article by ZD Net blaming the cloud:
http://www.zdnet.com/whos-killing-the-pc-blame-the-cloud-7000013954/#postComment


The CLOUD?

That's kind of like saying the Boeing 787 is killing the auto industry.

The cloud may be killing the server market, but that's not the PC market...  the server market is busy supporting the cloud providers, though, so I don't think they're too bad off. 

If Windows 8 is holding the PC market back, it's this:   I have upgraded every PC I touch (and then some) to the latest Windows 8 Pro, with no need for additional hardware, (because you were ill advised (or unadvised) if you're a Windows user who didn't take advantage of the $40 PRO edition upgrade offer from MS while you could.)

What's killing the PC market is rooted in applications... especially games, on a couple levels:

1)  the fact that there's only ever been one reason to have heavy iron at home:  games.  Games have gotten to the point that spending a few thousand dollars on a new machine won't significantly improve your desktop gaming experience... so... unless you have that kind of scratch to waste, why bother?

2)  The games people want to play are on mobile devices.  As much as I love my desktop games, there actually have been a few mobile titles that have been engaging enough that I have taken time off from raiding to play them.

There is also the fact that the economy in general sucks, and while older PCs can continue to function, newer PCs are discretionary purchases that can (or must) wait.  

I can say from example, I'm aware of someone who has a laptop that, through what appears to be planned obsolescence, has broken in a couple of "expensive" ways... the display and keyboard are both dead.   Rather than pay a grand or more for repairs that would cost more than a new machine, or even pay the money for the new machine, the solution was to pick up a USB keyboard, and a cheap monitor... it now serves quite adequately as a desktop...  (and it was also upgraded to Windows 8).  (In any case, I'll never waste money on that brand of laptop again.  :)  )

If the hardware market wants me to spend, they've got to do something that will get me to feel like I'm not burning bucks for 10 additional frames per second, or... change their model... radically. 

Or... show me my favorite desktop title with an improved experience through touch screen...  but even this can be overcome with something like a LEAP Motion sensor for less than $100.

Bottom line... I think what we're seeing is, for the first time, honest to goodness inflation hitting the PC market, and it's choking on it.